Origin Oman is a domestic campaign to promote Oman-made products and services; it has the full support of Government, business and community organisations. The campaign’s principal objective is to engender national pride and encourage consumers and companies to choose locally made products and services bearing the Origin Oman logo.
In brief, Origin Oman offers every Oman-based resident an opportunity to help promote the sultanate’s products and services and by doing so help create employment opportunities, stimulate the national economy and reduce carbon emissions.
Local is Good
Locally owned businesses reflect the character of our communities. Owners of local businesses live here. They are our neighbours. Their products and services support and sustain the needs of Oman-based residents and they play a vital role in our social networks. In fact, local businesses mirror who we are and what we value as a nation. They help to create a sense of place. Indeed, local businesses offer the greatest opportunities for jobs, innovation, and other community contributions, which improve the quality of life for Omani citizens.
Over the past few years, global trends and market forces have resulted in consolidation, mergers and acquisitions in many business sectors. Growth among mass merchandisers, Internet retailers and big-box stores, ultimately reduces the selection and diversity of products and services available in communities. With such intense competition, the market share of goods and services sold by local businesses has eroded, in some cases, dramatically. The result is less choice for Omani consumers, a growing sameness of design, of products, and of services, less opportunity for innovation and reduced reinvestment back into Oman's economy.
Why is Origin Oman important to consumers?
Local businesses are the heart and soul of Oman. What you may not know is that local companies contribute tremendously to the development of Oman’s economy. Indeed, those who work with local businesses are more likely to earn a living wage and receive benefits. Food that is produced locally is fresher and requires far less energy to transport to market and not insignificantly, it is local business owners who are there with contributions for schools, hospitals, local projects, youth groups and civic projects.
Why is Origin Oman important to business?
Owning and operating a local business is very rewarding, but among its many challenges is the growing dominance of the internet, big box retailers and mass merchandisers. Origin Oman has been created to provide consumers with a brand identity for all locally owned businesses. The Origin Oman website provides Oman-based consumers who seek specific products and/or services with listings, which can be accessed through queries for products and services.
We will provide regular promotional campaigns that gain the attention of consumers and encourage their loyalty to Oman-based businesses. We will plan and organize panel discussions and public events that illustrate the substantial and varied contributions that local businesses contribute to Oman's economic and environmental well-being. Indeed, the participation of locally owned business is critical to the success of Origin Oman. We encourage businesses to support our various public awareness campaigns by placing the Origin Oman logo on their products, letterheads, websites, offices and store windows, acknowledging customer support by thanking them for buying and shopping locally, and also by providing them with point-of-purchase information that reinforces the benefits that you provide to Oman. Of course, we also encourage local businesses to buy goods and services from other Oman-based firms.
What can you expect from Origin Oman?
We are committed to sustained growth with an emphasis on public education. As we grow our partnership base throughout Oman, we will organize and promote multiple public education and promotional events that highlight the benefits of sustaining local economies as well as the enormous contributions local businesses provide to Omani communities. We encourage citizen and business partners’ suggestions and urge them to take advantage of the Origin Oman brand and to further expand and promote our public education mission. Regular e-based communication, editorials, an annual Origin Oman Week, promotional events, an annual Origin Oman Directory, a quarterly newsletter highlighting our progress and assistance with local manufacturers, retailers and wholesalers are just some of the core elements of our work plan.
How can you help?
First and foremost, we want you to buy Oman made products and services. Whether you are a business owner or a private individual, recognize and value the way your buying decisions can influence the shape of Oman's economy.
If you visit a local business that does not display the Origin Oman logo, be an advocate for Origin Oman and encourage the owner to become a partner. It builds recognition not only of Origin Oman, but of the importance of each business to the growth of Oman's economy.
If you are a business, please make every effort to promote Origin Oman through the distribution of our marketing material and directory to your customers, participate in our promotions, events and understanding the important role you play in Oman's economy and by thanking your customers for choosing to buy Oman made products and services.
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